Original Ireland is more than a fashion brand—it is a tribute to individuality, heritage, and the enduring power of authenticity. Rooted in Ireland’s cultural richness and timeless design principles, our creations blend tradition with innovation, crafting garments that are as distinctive as those who wear them. Each piece reflects a deep commitment to meaningful craftsmanship, from hand-selected fabrics to refined detailing, resulting in clothing that transcends mere aesthetics to become part of the wearer’s personal journey.
At the heart of our philosophy is the belief that fashion is a form of self-expression and empowerment. Informed by a personal journey of creation and connection, our designs are crafted to inspire confidence and awaken the inner voice. More than clothing, they are companions to life’s most meaningful moments—imbued with elegance, intention, and purpose. At Original Ireland, we invite our community to celebrate their uniqueness, to move through the world with grace and courage, and to wear their stories with pride.

Original Ireland
Created through passion and a desire to stylishly dress the women of the world in the best tailored clothing, the Original Ireland brand was established in 2018. Shortly after successfully selling the brand online, Original Ireland (OI) opened its boutique in Limerick city. Representing style, quality, attention to detail and personal statement, OI offers excellence and luxury to the customization of women’s fashion.
Crafted, Not Chosen
We curate consciously crafted garments. Each Original Ireland piece is thoughtfully made, not simply chosen. Discover enduring style with a clear conscience, knowing your wardrobe reflects ethical practices and lasting quality. Embrace fashion with intention.
At Original Ireland, we craft more than clothing; we create experiences that resonate with elegance, purpose, and individuality. Every piece in our womenswear collection is born from a deep well of inspiration, where heritage meets modernity, and timeless design is reimagined through a contemporary lens.
Bespoke Design
Each detail is intentional, every stitch a testament to our unwavering commitment to quality. When you choose Original Ireland, you are not simply dressing—you are embracing a philosophy rooted in authenticity, individuality, and the enduring allure of bespoke fashion. We invite you to join us in celebrating the art of dressing with meaning, and to step confidently into a world where your style reflects the strength and beauty of your story.
